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This feature from Poor Richard's Web Site News newsletter
(This feature has been selected from a series of newsletters written by Peter Kent, author of PoorRichard's Web Site. Peter Kent offers extremely useful and immediately applicable solutions to Web challenges.)
You should keep on the lookout for people like this, people who seem really to appreciate your products and services and who may host a Web site related to those products and services or who may want to do so. These people are well worth cultivating; they're the best sales people you could ever want disciples almost. You should keep these people happy; listen to them, send them free samples, get to know them and keep them informed. Such people are very valuable to your promotional campaign, and shouldn't be ignored or allowed to lose interest.
In other words, you are going to search for you. For instance, let's say I am Mr. Coca-Cola, and I want to know how my little soft drink company is doing on the Internet what people are saying about it. I can do a series of searches that will find out which Web pages link to my web pages and what people are saying in newsgroups and mailing lists.
For instance, go to Alta Vista and search for your domain name. I searched for cocacola.com here, and found 5000 documents containing cocacola.com domain name. The nice thing about Alta Vista is that it doesn't simply catalog Web sites, it indexes every Web page it can find. So if the text cocacola.com is somewhere in the page including a link it will find it for me.
You'll want to search a variety of things: your domain name, your product names, your name and the names of your company's executives, and so on. You can also do a preliminary search for product names you might be considering, to see if anyone else out there is using them.
© 1998 by Top Floor Press & Peter Kent. All Rights Reserved.
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Forrester Research: Strong Content Means A Loyal Audience
The core ingredients necessary to build and maintain a loyal, online audience are strong content on a site that is easy to use and quick to download, according to Forrester. The findings are based on a survey of 8600 US households.
Forrester Reseach asked users why they returned to their favourite Web sites. High quality content topped the list, cited by 75 percent of users. This was followed by sites that were easy to use, 66 percent, with a quick download time, 58 percent, and frequently updated, 54 percent.
There was a dramatic fall off in the other factors that effect how a user decides his favourite sites. These were coupons and incentives, 14 percent, favourite brands, 13 percent, cutting edge technology, 12 percent, games, 12 percent, purchasing capabilities, 11 percent, customisable content, 10 percent, and finally, chat and BBS, 10 percent.
The most common way to locate a Web address was through search engines, 57 percent, email messages, 38 percent, Web sites, 35 percent, word of mouth, 28 percent, magazine ads, 25 percent. Other Web address sources were TV ads, 14 percent, periodical articles, 11 percent, vendor catalogs, 11 percent, newspaper ads, 9 percent, banner ads, 7 percent, radio ads, 2 percent and mail ads, 2 percent.